Technical Sales Manager

Position: Technical Sales Manager

Location: Homebased covering South East

Salary: £Negotiable

The Company: Adhesive manufacturer

The Role:

• Develop profitable sales across the Southeast England territory.

• Manage and grow an established portfolio of existing customers.

• Identify and develop new customers and applications.

• Build and maintain a strong pipeline of qualified sales opportunities.

• Visit customers and prospects regularly to understand their manufacturing processes, applications, technical

requirements and commercial needs.

• Work with customers and the company’s technical team to identify suitable adhesive solutions.

• Coordinate product samples, technical evaluations and customer trials, following opportunities through to commercial conversion.

• Prepare and follow up quotations.

• Negotiate pricing and commercial terms within agreed authority levels.

• Develop strong, long-term customer relationships.

• Identify opportunities to introduce additional company products into existing accounts.

• Identify opportunities to replace competitor products with company solutions.

• Support customers with technical and commercial issues, working with internal colleagues to achieve timely resolution.

• Produce accurate sales forecasts and maintain clear reporting on opportunities, risks and required actions.

• Maintain accurate and up-to-date CRM records.

• Work closely with Customer Service, Technical and Production colleagues to deliver a high standard of customer support.

• Manage pricing and discounts responsibly, with a strong focus on profitable growth and margin discipline.

• Represent the company professionally at customer meetings, exhibitions and industry events where required.

Requirements

• Strong technical and commercial aptitude.

• Comfortable discussing manufacturing processes and technical applications with customers.

• Confident developing new business and approaching prospective customers.

• Strong relationship-building skills.

• Commercial judgement with a clear focus on profitable sales.

• Excellent verbal and written communication skills.

• Well organised and able to manage a geographical territory independently.

• Disciplined approach to prospecting, pipeline development and follow-up.

• Comfortable using CRM and sales reporting systems.

• Able to work effectively with internal technical, production and customer service teams.

• Full UK driving licence.

• Willingness to travel extensively throughout the South East.

• Previous experience within adhesives, coatings or chemicals preferred

• Selling into packaging, paper and board markets

• Previous experience in B2B technical or industrial sales.

• Demonstrable ability to develop new business and grow existing accounts.

• Experience selling technical products, services or solutions into industrial or manufacturing environments.

• Ability to develop opportunities from initial prospecting through technical evaluation, quotation, trial and commercial conversion.

• Strong commercial negotiation and account-management skills.

• Experience managing a geographical sales territory would be advantageous.

• Experience selling through technical trials and product qualification processes.

• Experience of value-based selling and competitor product conversion.

• Familiarity with structured sales methodologies such as SPIN, Challenger or similar