Head of Marketing - Automotive

Head of Marketing – Automotive & Mobility – Vienna

Our client is part of a publicly listed international group operating across the automotive and mobility sectors. With a strong presence across multiple markets, the company specializes in automotive distribution, services, and related commercial operations. As part of its continued European expansion, the group is currently establishing its operations in Austria and building a local team to support long-term growth.

About the role:

We are looking for a Head of Marketing to lead the development of the brand's local presence in Austria. Working closely with regional and global marketing teams, you will take ownership of the local marketing strategy, translate global brand direction into effective market initiatives, and help establish the foundations for long-term growth.

This is a hands-on leadership role that combines strategic planning with execution. You will oversee integrated campaigns, digital marketing, content, agency partnerships, and local activations, while ensuring that global brand standards are effectively implemented in the Austrian market.

As the business grows, you will play a key role in shaping the local go-to-market approach, strengthening brand awareness, supporting lead generation, and ensuring close alignment between marketing, sales, and wider commercial objectives.

Job Responsibilities:

• Lead the development and execution of the local marketing strategy in line with business objectives and global brand direction.
• Plan, execute, and optimise integrated marketing campaigns across digital and offline channels.
• Adapt global campaigns, brand guidelines, and marketing assets for the Austrian market.
• Manage and coordinate external agencies, suppliers, and other marketing partners to deliver activities on time and within budget.
• Oversee digital marketing initiatives, including SEO/SEM, social media, email marketing, and web analytics.
• Lead the creation and localisation of marketing content, including digital assets, newsletters, presentations, and promotional materials.
• Monitor campaign performance, analyse KPIs, and provide regular reporting and recommendations to improve marketing effectiveness.
• Conduct competitor and market research to identify industry trends, customer insights, and new growth opportunities.
• Lead the planning and execution of local events, product launches, trade shows, and marketing activations.
• Work closely with Sales, Product, and global marketing teams to ensure alignment between marketing strategy and commercial objectives.
• Establish effective local marketing processes and contribute to building the marketing function as the Austrian operation expands.

Requirements:

• MUST: 5+ years of experience in automotive marketing, ideally with experience in a senior marketing, brand, or marketing management role.
• MUST: Native or fluent German and professional working proficiency in English.
• Experience developing and executing marketing strategies and integrated campaigns across digital and traditional channels.
• Experience managing external agencies, suppliers, and marketing budgets.
• Strong understanding of digital marketing, including SEO/SEM, social media, email marketing, and web analytics.
• Experience with brand development, go-to-market activities, and local market adaptation.
• Strong organisational and project management skills, with the ability to manage multiple priorities and stakeholders.
• Analytical mindset with the ability to interpret campaign performance data and translate insights into action.
• Excellent communication and stakeholder management skills, with the ability to work effectively across local and international teams.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Opportunity to play a key role in launching and scaling a new automotive operation in Austria
• High level of ownership in shaping the local brand presence and go-to-market strategy
• Backed by a stable, publicly listed international group with global operations
• Exposure to international collaboration and cross-border projects within Europe