Head of Product Marketing

About Brady

Brady is a global industrial technology company specialising in identification, labelling and workplace safety solutions. Its products, software and integrated systems help organisations improve safety, traceability, asset identification and compliance across industries including manufacturing, healthcare, life sciences, logistics and infrastructure.

The role

The Head of Product Marketing EMEA is responsible for the successful commercialisation and profitability of Brady’s product portfolio across Europe. The role bridges the US Product Management and R&D teams with the European market, translating global product developments into compelling European propositions and effective go-to-market strategies.

Leading a team of approximately ten Product Marketers, the Head of Product Marketing works closely with Sales, Marketing, US Product Management, R&D, Supply Chain and other international stakeholders.

Key responsibilities

• Driving product positioning, pricing and go-to-market strategies.
• Leading successful product launches and lifecycle management.
• Optimising portfolio performance and profitability.
• Translating customer, market and competitive insights into product and business decisions.
• Representing EMEA market requirements within Brady’s global organisation.
• Leading and developing the Product Marketing team.

Profile

The ideal candidate brings:

• Strong experience in Product Marketing, Product Management, Marketing or a related commercial role within an international organisation.
• A proven track record in product commercialisation, go-to-market strategy and portfolio management.
• Strong commercial and financial acumen, including experience with pricing and profitability.
• Experience in leading and developing teams and driving organisational change.
• Strong analytical and stakeholder management skills, with the ability to influence within an international matrix organisation.

This is a unique opportunity for an experienced product or marketing leader to combine commercial strategy, portfolio management, team leadership and international stakeholder management within a growing, technology-driven organisation.