Performance Marketing Manager

The Story

One of Germany's leading, award-winning digital platforms for healthcare and legal planning are investing in their next phase of expansion. After a Series A raise 5 years ago, they are now profitable and investing into their next phase of growth with additional emphasis on their outreach across marketing platforms/channels.

It has grown into a user base of over 4,000,000 people with a team of just 35, helping families handle advance care planning, estate planning and care support without expensive lawyers, notaries or bureaucracy.

Its documents and wills have been rated test winners by independent consumer bodies.

Its biggest challenge now is building new, profitable channels to reach the right people at the right time.

The Opportunity/Responsibilities

The successful candidate will take ownership of a ~€2M annual performance marketing budget and will be a hands-on individual contributor who prefers building to being briefed. Design and marketing teams support on creatives and copy, and the founders support on strategy.

Responsibilities

• Manage existing Google/Bing Search and Display campaigns, the main acquisition channels today
• Spend around 80% of your time testing and scaling new channels, such as Meta
• Develop ad concepts and copy with the marketing and design teams
• Optimise landing pages and user flows through systematic testing and optimizing conversions
• Measure and record KPIs clearly, and guide acquisition decisions with the founders and marketing lead
• Experience running A/B tests and forming hypotheses in marketing or venture development
• Initial hands-on experience with Google Ads and Meta Ads Manager (years of experience not required)
• Analytical, with a creative flair for persuasive ads and copy
• Proactive, curious and eager to become the in-house expert
• Native/Bilingual German and English