Global Director of Brand Events

As the fastest-growing global sportswear brand, reaching millions of runners worldwide, On is building an authentic community through direct fan interaction - across major sporting expos, run crews, cultural moments, brand events, and grassroots retail activations. We are looking for a Global Director of Brand Events to elevate our global event ecosystem, shaping the brand activation strategy, enabling tools and frameworks for scale, and developing innovative formats and partnerships across key markets. We are looking for someone with a strong entrepreneurial spirit who takes ownership, brings new ideas forward, and thrives in building and evolving a global function. The Brand Events team plays a critical role in bringing our community together and translating On’s mission into meaningful, memorable experiences around the world.Your missionSet the global strategic vision for brand activations and events at OnDevelop immersive event formats aligned with global campaigns and Go-To-Market initiativesIdentify and implement tools and technologies to elevate event experiences and enable scaleSource, negotiate, and manage partnerships with relevant organizations to drive event impact and successPromote and amplify the full range of On’s brand activations across channels and marketsDefine global event brand standards and ensure consistent execution across all touchpointsAnalyze event performance and data to drive continuous improvement and learningEnable and support markets to execute events in line with global brand guidelinesLead the development of communication frameworks across pre-, during-, and post-event momentsGrow and strengthen On’s global community and fan base through impactful activationsBuild, lead, and develop a high-performing global team of brand activation and event expertsYour story10+ years of experience leading and delivering global events, with a proven track record of impactful brand activations7+ years of experience managing and developing high-performing teamsIdeally, experience within a global sportswear, athletic, or performance brand, with a strong understanding of community-driven marketingExperience working in a creative agency environment (in-house or external), with a strong creative and solution-oriented mindsetDeep expertise across physical, digital, and hybrid event formats at global scaleStrong leadership skills, with experience operating in highly matrixed, international organizationsEntrepreneurial, proactive, and driven to innovate, optimize, and build new approachesExcellent communicator with an inspiring, collaborative, and positive leadership styleMeet the teamYour team shapes and delivers On’s global brand events—from campaign launches and athlete moments to community activations and key brand experiences. They ensure every event reflects our brand, supports our strategic priorities, and creates meaningful connections with our community. The team is structured across four core global streams: Event Strategy & Concept Development, Event Management, Event Operations, and Event Communications, and works in close partnership with our regional event teams to ensure strong and consistent execution worldwide.What We OfferOn is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. #J-18808-Ljbffr