Senior SEO Manager (f/m/d) | 80–100% | Hybrid | Zürich, Switzerland

Welcome to SMG Swiss Marketplace Group! SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products. We operate leading marketplaces across real estate, automotive, general classifieds, and finance & insurance. We’re driven by our values: Better Together, Aim High, and Act Responsibly. Job Description Your Mission As a Senior SEO Manager you are responsible for driving organic growth from Search Engines and AI Search Interfaces within multiple SMG business units (e.g. Real Estate, Automotive, General Marketplaces or Finance). You won’t just optimize pages — you will help shape product features, scalable landing page systems and platform capabilities that generate long-term organic growth across platforms our users search. You act as the bridge between Product, Engineering, Marketing and Data, ensuring SEO becomes an integrated part of how we build products. Your goal: turn user demand into scalable platform growth. What you will do Growth & Strategy Own and execute Roadmap initiativesTranslate search demand into product initiatives and growth opportunitiesPlan initiatives based on hypotheses, impact estimation and ROI potentialIdentify scalable growth levers (indexation, internal linking, landing page generation, content systems)Understand user behaviour across different search & discovery platforms and adapt your strategy accordingly Product-Led SEO Work closely with Product Managers to integrate SEO into product developmentDefine SEO requirements for new features and platform capabilities that are scalable .across SMG’s portfolioBuild frameworks that enable growth beyond manual optimizationsHelp teams understand why SEO matters, not just what to implement Stakeholder Collaboration Act as a trusted advisor for Product, Engineering and MarketingCommunicate clearly with both technical and non-technical stakeholdersDrive alignment and ownership across teams Data & Experimentation Build hypotheses and validate them with dataMonitor performance and iterate based on learningsMeasure success via business impact, not vanity metricsWork with analysts and engineers to improve tracking and reporting Qualifications What will you bring to the ride? 5+ years of SEO experience on large websites (marketplaces, classifieds, real estate or platforms)Experience working with Product teams and agile environmentsStrong stakeholder communication skillsData-driven mindset with the ability to turn insights into actionsAbility to plan initiatives and support them with business impact estimatesHands‑on knowledge of technical SEO (crawling, indexing, rendering)A proactive, ownership-driven "go-getter" attitudeGrowth mindset and curiosity for experimentationFluency in English Bonus Experience in Product-Led SEOExperience with large-scale landing page systemsMarketplace or classifieds backgroundExperiments with AI Search/GEO Additional Information What success looks like SEO becomes a natural part of product developmentTeams proactively involve SEO early in planningNew scalable growth systems are launchedOrganic traffic growth correlates with business KPIsClear hypotheses - experiments - learnings - impact What do we offer? 6 weeks of holidays per year (plus option to buy 10 extra days)40-hour work week with flexitime (capped at 45 hours)A hybrid work setup with flexibility to work remotelyGenerous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoptionSBB Half-Fare Card and first-class travel between SMG offices in SwitzerlandAn inclusive and innovative environment where your voice matters Why this role is different You will help build systems that scale growth across some of Switzerland’s largest platforms — and shape how SEO works in an AI-first search world. About Us SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products. SMG Swiss Marketplace Group provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24, moneyland.ch). #J-18808-Ljbffr