Lead Go To Market

DECTRIS is a successful and expanding high-tech company that develops and produces X-ray and electron detectors. Our detectors are used worldwide in large-scale research facilities and in industry. Their unique properties enable scientific breakthroughs in life sciences and material sciences. Our more than 170 employees are located in Switzerland, the United States and Japan. At DECTRIS, we combine innovation and development with agile industry practices. As a spin-off of the Paul Scherrer Institute and by focusing on the needs of our customers, we are able to combine scientific excellence with qualified service and industrial know-how.Our scientists as well as our technical and commercial experts ensure that our customers benefit from the latest technologies. DECTRIS values collaborative working rather than traditional hierarchy and is guided by the principles of Sociocracy 3.0.Lead Go To MarketYour TasksOwn the go-to-market strategy for our digital services: how we acquire, convert, and expand customers, including the metrics that tell us it's workingOrchestrate the cross-functional engagement between Product Management, Marketing, Sales, and Customer Success into one operating rhythm, with clear stages, owners, and handoffsSharpen who we sell to and why we win: segmentation, positioning, and messaging grounded in field evidence rather than opinionDesign and run growth experiments across the funnel (campaigns, packaging, onboarding, expansion plays) scaling what works and killing what doesn't, fastLead the transition from sales-led growth to product-led sales: instrument the funnel, define activation and product-qualified signals, and build the self-serve motions that come with critical massTurn product launches into pipeline: coordinated releases where product, marketing, and sales move as oneCarry field insight back into product, pricing, and packaging decisions, and carry strategy back out to the teams executing itUse AI and automation to multiply your reach in targeting, content, analysis, and the GTM operating system itselfYour Skills10+ years in product marketing, growth, or go-to-market roles in tech or SaaS, with ownership of strategy and executionA track record of moving acquisition, conversion, or expansion numbers you were personally accountable forExperience with both sales-led and product-led motions, ideally having lived the transition between themProven cross-functional leadership: you align product, marketing, sales, and customer success without relying on positional authorityAn experiment-driven working style: clear hypotheses, honest instrumentation, fast decisionsComfort using AI tools in your own work, with a sense for where they add real leverageExcellent communication skills in EnglishBonus - we'd love it if you also bring:A background in science, R&D, higher education, or industrial research, or experience selling into these environmentsExperience in scientific software, developer tools, or another vertical SaaS serving deeply technical buyersExperience having applied AI in a growth, marketing, or product contextWe OfferA successful and growing high tech company in an international, scientific environmentTo join the global leader in HPC X-ray detectors for science and industry. Our Developers design cutting-edge detectors to support the state of the art science and technologyAn international work environment formed by more than 170 experienced engineers, scientists and other professionals. The company languages are German and EnglishExcellent, flexible working arrangements to enable professional development and personal life balanceAn attractive working environment: modern infrastructure with wheelchair-accessible rooms, small fitness room, underground car park, subsidised meals, free snacks and drinks, various company events, internal and external training, home office options, after-work beers and other joint leisure activitiesDECTRIS Ltd. Taefernweg 1 5405 Baden-Daettwil Phone: #J-18808-Ljbffr